Is Getting a New Website Enough to Outrank Your Competitors?

There’s no doubt that the future of business is digital.

Many business owners believe that as long as they update their website and make it look more modern, add a few positive reviews from happy customers, and perhaps add an online booking system (if applicable), then they’re good for the next several years.

Sadly, getting a new website or redesigning your existing website isn’t enough to outrank competitors and come up on the first page of search results – which is what you should be aiming for. 

Whatever your business, whether you’re a hair and beauty salon, a mechanic, a vegan cafe, a roofing repair company, or a boutique homeware store, there are already going to be a lot of other businesses with similar ideas out there – and if you haven’t got a solid plan in place, they will be appearing before your business on search engines like Google. 

This is why you need to prepare a strategy to come up in first place on Google, in order to attract organic customers naturally. Running a Google Campaign lets you come up as ‘relevant’, with Google Ads showing you who is looking for your service. With this information, you can understand, implement, and plan specifically to target potential future customers – all an essential part of owning a successful business.

You can choose what kind of plan you want that matches your needs and budget, marketing goals and brand strategy, and create separate ad campaigns to run in different locations – all an integral part of outranking your competitors and boosting your business.

Creating a new website is a good start, but it’s not enough. Contact us today to discuss how we can help you take your online digital presence to the next level and help your business thrive!

How to Find, Engage, and Turn your Target Audience into Customers

The goal of any business is to generate customers.

But how do you do that if you can’t find your target audience?

Have a read of this how-to guide and discover how new and existing businesses can find, engage, and turn their target audience into satisfied customers.

1. Reevaluate your digital presence

It’s no secret that the future of any business is digital. Whether you are an existing or new business, the first step is to examine and reevaluate your digital marketing and online presence. Do you have social media? If so, have you been doing social media campaigns? Do you have an up-to-date and functioning website and mobile app? With this information, you can understand, implement, and plan accordingly to turn your target audience into customers.

2. Run a Google Ad Campaign

Running a Google Ad Campaign is one of the important steps to take in order to find out who your customers are, what they want, and how they want it. With people using Google to search 3.5 billion times a day, a Google Ad Campaign will allow you to advertise and promote your products and services when potential users search for relevant keywords. When done correctly, not only does this lead to an increase in leads and sales, but it helps you understand exactly what your target audience is looking for.

3. Ensure your content is relevant to the needs of your customers

You will only be able to do this once you figure out what exactly they are looking for. In following steps one and two, you can understand, strategise, and implement your findings into creating a product or service that fits the needs of your target audience, turning them into satisfied customers.