How a Mobile App Can Help Business Owners Reach Target Customers

October 1, 2016 ainzsuccess Mobile App Development  1

In today’s fast-paced technological world, digital media plays a huge role in our lives. 

With 75% of time spent online being on mobile phones, a business with a mobile application will reach customers more efficiently and motivate potential users to take action. 

In the next 5-8 years, websites will fade out completely – so it’s important to get a headstart on this part of the online digital world, and understand how exactly a mobile app can help business owners reach target customers:

1. It makes it easier to promote and sell products or services

A company with a mobile app creates a more accessible, direct link toward their target customers. You can send push notifications with ‘limited time off’ discounts and promotions directly into the pockets of your customers and potential future customers, motivating people to buy your products or book your services. Not only will this help you promote your products or services, but it will also create an increase in sales.

2. It creates a tech-savvy image

Companies with mobile applications create a positive image. It gives the impression that you are modern, tech-savvy, forward-thinking, and business smart. Impressions are a large part of your online reputation management, and creating a positive, tech-savvy image will give you a leg up over your competitors and create a better online reputation.

3. It expands your customer base

Once your app is available on different app stores, a lot more people are going to see it than if it were only a website, ultimately creating an increase in sales. In addition, mobile apps can also be integrated with social media, meaning the app itself can help your business reach a larger online audience.

As you can see, there are a number of ways that a mobile app can help business owners reach target customers, from creating a tech-savvy image, to expanding your customer base and creating a more accessible platform to promote and sell your goods and services.

Talk to us today to see how we can create an app for your business that will help you reach your target market.

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How to Find, Engage, and Turn your Target Audience into Customers

October 14, 2015 ainzsuccess Digital Marketing, Mobile App Development, Paid Ads, Social Media Marketing  1

The goal of any business is to generate customers.

But how do you do that if you can’t find your target audience?

Have a read of this how-to guide and discover how new and existing businesses can find, engage, and turn their target audience into satisfied customers.

1. Reevaluate your digital presence

It’s no secret that the future of any business is digital. Whether you are an existing or new business, the first step is to examine and reevaluate your digital marketing and online presence. Do you have social media? If so, have you been doing social media campaigns? Do you have an up-to-date and functioning website and mobile app? With this information, you can understand, implement, and plan accordingly to turn your target audience into customers.

2. Run a Google Ad Campaign

Running a Google Ad Campaign is one of the important steps to take in order to find out who your customers are, what they want, and how they want it. With people using Google to search 3.5 billion times a day, a Google Ad Campaign will allow you to advertise and promote your products and services when potential users search for relevant keywords. When done correctly, not only does this lead to an increase in leads and sales, but it helps you understand exactly what your target audience is looking for.

3. Ensure your content is relevant to the needs of your customers

You will only be able to do this once you figure out what exactly they are looking for. In following steps one and two, you can understand, strategise, and implement your findings into creating a product or service that fits the needs of your target audience, turning them into satisfied customers.

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