Online Reputation Management – Why is it Important?

The success of any brand depends on the voice and tone of your customer.

Organisation Reputation Management is the reputation, perception, and overall quality that your business creates within the public sphere. 

It involves a combination of marketing, public relations, and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation.

Your online reputation is heavily impacted not only by what others say about you and your business online, or what you do (or don’t) post on social media, but also about how you respond to negative reviews and opinions by customers.

Any business owner knows that when you have a happy customer, most of them won’t post about it online – but when you have an unhappy customer, 9 times out of 10, they’ll turn into a keyboard warrior within the next hour.

In order to effectively manage your online reputation, when and how you respond to this customer is extremely important. The total amount of visibility of positive, negative, and neutral content that will appear when potential future customers search online for your name, company brand, products, or services determine your online reputation, so you need to handle it in a professional, courteous manner – with a ‘the customer is always right’ mentality. If you don’t, you risk other people viewing this content, and being put off your business before they’ve even tried it.

Bottom line is – your online reputation matters. It shapes how your customers perceive and interact with your business, both now and in the future. We can help you build a positive company reputation, strengthen your presence in the industry and online marketplace, and build your customer loyalty.

Contact us today and find out how we can help you achieve a positive online reputation!

Is Getting a New Website Enough to Outrank Your Competitors?

There’s no doubt that the future of business is digital.

Many business owners believe that as long as they update their website and make it look more modern, add a few positive reviews from happy customers, and perhaps add an online booking system (if applicable), then they’re good for the next several years.

Sadly, getting a new website or redesigning your existing website isn’t enough to outrank competitors and come up on the first page of search results – which is what you should be aiming for. 

Whatever your business, whether you’re a hair and beauty salon, a mechanic, a vegan cafe, a roofing repair company, or a boutique homeware store, there are already going to be a lot of other businesses with similar ideas out there – and if you haven’t got a solid plan in place, they will be appearing before your business on search engines like Google. 

This is why you need to prepare a strategy to come up in first place on Google, in order to attract organic customers naturally. Running a Google Campaign lets you come up as ‘relevant’, with Google Ads showing you who is looking for your service. With this information, you can understand, implement, and plan specifically to target potential future customers – all an essential part of owning a successful business.

You can choose what kind of plan you want that matches your needs and budget, marketing goals and brand strategy, and create separate ad campaigns to run in different locations – all an integral part of outranking your competitors and boosting your business.

Creating a new website is a good start, but it’s not enough. Contact us today to discuss how we can help you take your online digital presence to the next level and help your business thrive!

How to Find, Engage, and Turn your Target Audience into Customers

The goal of any business is to generate customers.

But how do you do that if you can’t find your target audience?

Have a read of this how-to guide and discover how new and existing businesses can find, engage, and turn their target audience into satisfied customers.

1. Reevaluate your digital presence

It’s no secret that the future of any business is digital. Whether you are an existing or new business, the first step is to examine and reevaluate your digital marketing and online presence. Do you have social media? If so, have you been doing social media campaigns? Do you have an up-to-date and functioning website and mobile app? With this information, you can understand, implement, and plan accordingly to turn your target audience into customers.

2. Run a Google Ad Campaign

Running a Google Ad Campaign is one of the important steps to take in order to find out who your customers are, what they want, and how they want it. With people using Google to search 3.5 billion times a day, a Google Ad Campaign will allow you to advertise and promote your products and services when potential users search for relevant keywords. When done correctly, not only does this lead to an increase in leads and sales, but it helps you understand exactly what your target audience is looking for.

3. Ensure your content is relevant to the needs of your customers

You will only be able to do this once you figure out what exactly they are looking for. In following steps one and two, you can understand, strategise, and implement your findings into creating a product or service that fits the needs of your target audience, turning them into satisfied customers.